Artem Luxury Watch Straps Kev Zais Khoom by Joel Derksen

Artem Luxury Watch Straps Kev Zais Khoom by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Artem Luxury Watch Straps Kev Zais Khoom

by Joel Derksen

Client: Studio Otherness

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #139454

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Colors

The Design

About Artem Luxury Watch Straps Kev Zais Khoom

Artem Luxury Watch Straps yog ib qho kev tsim khoom zais rau cov hlua saw uas tsim los rau cov neeg sau khoom. Lub npog sab nraud tshem tawm los qhia lub thawv sab hauv uas ua los ntawm ntawv vellum tsaus tsaus uas qhib ntawm sab tes nrog rooj cim kaw. Ib daim foam nyob rau hauv tuav lub hlua saw kom ruaj khov. Lub cev khoom zoo li khob thiab muaj qauv puab qhia meej cov ntsis ntse thiab kev ua tau raws li tsim qauv tseeb tseeb. Kev luam foil thiab cov ntawv xim dawb tsaus (grey) thiab xim ntsuab-xiav (royal blue) ua kom lub yeeb yam zoo nkauj thiab qhia txog kev siv tswvyim thev naus laus zis. Tus qauv structure raug tsim los qhia meej txog cov khoom rau lub sijhawm rho lub thawv tawm.

The Recognition

About the A' Design Award Tooj

Artem Luxury Watch Straps Kev Zais Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Artem Luxury Watch Straps Kev Zais Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Artem Luxury Watch Straps Kev Zais Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue