Top Mercury Lub Vev Xaij los ntawm Daniel Houle

Qhov qauv tsim Top Mercury Lub Vev Xaij los ntawm Daniel Houle yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Vev Xaib thiab Kev Tsim Vev Xaib.

HlauVev Xaib· 2023

Top Mercury Lub Vev Xaij

los ntawm Daniel Houle

Tus Neeg Siv: Azuro Digital

Tus Yeej A' Design Award Hlau hauv Pawg Vev Xaib

22,895

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #139506

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Top Mercury Lub Vev Xaij

Top Mercury yog ib lub website tsim los rau lub koomhaum tshaj tawm xov xwm hauv social media. Lub website siv motion effects, animations thiab tej duab kos tshiab (original illustrations) los qhia lub yeeb koob dawb huv thiab niaj hnub tam sim no. Tus qauv tsim tau ua nrog Figma thiab tsim kho nrog Webflow, thiab ua tau zoo nyob rau txhua lub cuab yeej, browsers, thiab qhov loj ntawm lub vijtsam (screen sizes). Cov pob nyeem thiab cov links pab kom cov neeg tuaj saib tau sib cuag nrog lwm cov ntu ntawm lub website. Motion tau ua kom me me xwb kom lub interface tseem meej thiab yooj yim taug qab. Lub website tau mus cuag tus nqi conversion rate ntawm 8 feem pua, uas siab dua tus qauv hauv kev lag luam ntawm 5 feem pua.

Qhov Lees Paub

Txog A' Design Award Hlau

Top Mercury Lub Vev Xaij yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Top Mercury Lub Vev Xaij xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Top Mercury Lub Vev Xaij tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Qhov Loj & Ntim: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Cov Ntsiab Lus: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Thev Naus Laus Zis Tsim Khoom: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Kev Sib Tw Tsim Qauv: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Kev Tshawb Fawb: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Kev Txhawb Siab: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Lub Sij Hawm Ua Hauj Lwm: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Txheej Txheem Ua Hauj Lwm: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Kev Qhuas Duab: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.