Hightail Ntim by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2022

Hightail Ntim

by Angela Spindler

Client: Depot Creative

A' Design Award Hlau Winner in Ntim Khoom Category

13,810

Verified Award Winner

Verify Award Status for #139774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hightail Ntim

Lub koom haum tau raug txib los tsim lub npe, lub suab ntawm lub suab, nrog rau kev pom tus kheej thiab kev ntim khoom tsim rau cov khoom siv lub kaus mom hlau tshiab. Cov ntsiab lus luv luv muaj ntau cov qauv tshwj xeeb, ntim khoom kom muaj qhov tsis txaus ntseeg, rov siv tau dua, ua kom cov khoom pom tau zoo thiab ua lub teeb yuag rau cov nqi thauj khoom zoo. Lub hnab ntim zaj duab xis zoo nkauj thiab cim tshwj xeeb yog tsim los ua kom tau raws li txhua tus neeg siv khoom xav tau, nrog rau muaj txhua yam uas tus neeg yuav khoom xav tau kom sawv thiab khiav; cov khoom, txuas clips, spacer thiab daim ntawv qhia yuav ua li cas.

The Recognition

About the A' Design Award Hlau

Hightail Ntim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Hightail Ntim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Hightail Ntim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Dimensions & Packaging: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Tags: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Production Technology: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Design Challenge: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Research: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inspiration: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Project Duration: 2017-2019, Sydney Australia
Operation Flow: Simple tear apart packaging with a zip lock closure for reuse.
Team Members: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator