Alpine Sprout Kev Ntim Tshuaj Yej Ntsuab los ntawm Jie Yang

Qhov qauv tsim Alpine Sprout Kev Ntim Tshuaj Yej Ntsuab los ntawm Jie Yang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2022

Alpine Sprout Kev Ntim Tshuaj Yej Ntsuab

los ntawm Jie Yang

Tus Neeg Siv: Decelent

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,811

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140005

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Alpine Sprout Kev Ntim Tshuaj Yej Ntsuab

Alpine Sprout yog qauv ntim tshuaj yej ntsuab qhov chaw siab uas hlav hauv Wufeng County, Hubei Province, Tuam Tshoj. Cov tshuaj yej no hlav saum roob siab thiab ntawm tej pha roob, thiab kev de cov nplooj yog ib qho nyuaj heev. Cov duab qauv zoo li tej roob siab tsom thiab ntawv sau tes Suav (Chinese calligraphy) tau muab qhia rau sab nraud lub thawv kom qhia txog qhov chaw hlav uas nyuaj thiab txoj haujlwm uas cov neeg de tshuaj yej ua. Ib cov duab pom tob thiab pom siab ntawm sab lub thawv qhia txog txoj kev yej-nees (tea horse road) thaum ub. Lub thawv sab nraud tsim los ntawm daim npav uas yaj tau (degradable cardboard), thiab hnab ntawv uas yaj tau (degradable paper bag) yog qhov ntim cov tshuaj yej sab hauv.

Qhov Lees Paub

Txog A' Design Award Tooj

Alpine Sprout Kev Ntim Tshuaj Yej Ntsuab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Alpine Sprout Kev Ntim Tshuaj Yej Ntsuab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Alpine Sprout Kev Ntim Tshuaj Yej Ntsuab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Qhov Loj & Ntim: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Cov Ntsiab Lus: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Thev Naus Laus Zis Tsim Khoom: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Kev Sib Tw Tsim Qauv: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Kev Tshawb Fawb: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Kev Txhawb Siab: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Lub Sij Hawm Ua Hauj Lwm: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Txheej Txheem Ua Hauj Lwm: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Cov Tswv Cuab Pab: JieYang