Rooeein Kev Thoob Qhov Iav Rooj Cev by Wallrus Design Studio

Rooeein Kev Thoob Qhov Iav Rooj Cev by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2022

Rooeein Kev Thoob Qhov Iav Rooj Cev

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Rooeein Kev Thoob Qhov Iav Rooj Cev

Rooeein yog qauv tsim cev thoob rau cov iav ntxuav cua thiab roj rau tsheb neeg. Lub cev thoob no siv cov xim ntsuab thiab duab daim nplooj ntoo. Daim nplooj ntoo qhia txog ntuj tsim, qhov chaw uas cov nplooj pab ntxuav cua kom huv, ib yam li lub iav ntxuav cua rau lub cav tsheb. Lub tswv yim duab tseem ceeb yog los ntawm daim duab txog ib txoj kev hla hav zoov tsau ntoo, thiab tib daim duab ntawd los tsim tus kab lis kev cai xim ntau yam rau lub npe ntawm khoom lag luam. Qauv tsim no pab kom khoom muag no tshwm sim tau meej meej hauv qhov chaw muag khoom. Lub tswv yim txog daim nplooj ntoo tseem raug siv thoob plaws hauv cov khoom siv rau kev tshaj tawm thiab kev lag luam ntawm lub npe khoom no.

The Recognition

About the A' Design Award Tooj

Rooeein Kev Thoob Qhov Iav Rooj Cev yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Rooeein Kev Thoob Qhov Iav Rooj Cev xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Rooeein Kev Thoob Qhov Iav Rooj Cev ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar