Al Mocha Port Kas Fes Ntim los ntawm Elena Gamalova

Qhov qauv tsim Al Mocha Port Kas Fes Ntim los ntawm Elena Gamalova yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Al Mocha Port Kas Fes Ntim

los ntawm Elena Gamalova

Tus Neeg Siv: Al Mocha Port

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

29,899

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140423

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Al Mocha Port Kas Fes Ntim

A series ntawm ntim tsim rau Al Mocha Chaw nres nkoj, Saudi Arabia. Kev tsim qauv tau txais kev tshoov siab los ntawm keeb kwm, kab lis kev cai, thiab pov thawj los tsim ib tus kheej uas txhawb nqa qhov tseeb thiab kev txawj ntse. Lub ntim yog huv si, nkag siab, txawv, thiab tsis overloaded nrog cov ntaub ntawv, bridging yav dhau los thiab tam sim no. Navy Blue, Forest Green, thiab kub xim tsom kom nyiam cov neeg siv khoom. Daim duab kas fes ntawm ob sab qhia txog tus cwj pwm zoo ntawm cov chaw tsim khoom rau cov khoom xaiv. Ib qho yooj yim labeling system tso cai rau lub hom kom hloov qhov muab tau yooj yim, thoob plaws hauv lub xyoo.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Al Mocha Port Kas Fes Ntim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Al Mocha Port Kas Fes Ntim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Al Mocha Port Kas Fes Ntim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Qhov Loj & Ntim: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Cov Ntsiab Lus: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Thev Naus Laus Zis Tsim Khoom: Aluminum Stand Up Pouch, flat bottom, quad seal.
Kev Sib Tw Tsim Qauv: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Kev Tshawb Fawb: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Kev Txhawb Siab: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Txheej Txheem Ua Hauj Lwm: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Kev Qhuas Duab: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova