Koch's Meerrettich Rebranding los ntawm Wolkendieb Design Agency

Qhov qauv tsim Koch's Meerrettich Rebranding los ntawm Wolkendieb Design Agency yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2022

Koch's Meerrettich Rebranding

los ntawm Wolkendieb Design Agency

Tus Neeg Siv: KOCHS Meerrettich & Feinkost GmbH

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

25,950

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140491

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Koch's Meerrettich Rebranding

Lub motto rov qab mus rau cov hauv paus hniav, yog tam sim no conquering cov zaub mov kev lag luam. Ancient cag zaub, uas muaj xws li horseradish, yog tam sim no nrov heev. Txhawm rau rov ua kom lub hom phiaj hauv cov txee, Wolkendieb rov qhib lub Kochs hom cim thiab ntim cov ntaub ntawv. Lub logo tau hloov kho tshiab kom ua siab ntev thiab pom ntau dua. Tus qauv tsim tshiab tsom rau kev piav qhia cov khoom xyaw ntuj uas tsis tau ua tiav thiab cov zaub mov huv huv yam tsis muaj tshuaj ntxiv lossis kev saib xyuas. Tshiab los ntawm teb ncaj qha rau cov neeg siv khoom: ncaj qha, yooj yim thiab nyiam npaj!

Qhov Lees Paub

Txog A' Design Award Nyiaj

Koch's Meerrettich Rebranding yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Koch's Meerrettich Rebranding xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Koch's Meerrettich Rebranding yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Qhov Loj & Ntim: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Cov Ntsiab Lus: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Thev Naus Laus Zis Tsim Khoom: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Kev Sib Tw Tsim Qauv: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Kev Tshawb Fawb: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Kev Txhawb Siab: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Lub Sij Hawm Ua Hauj Lwm: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Txheej Txheem Ua Hauj Lwm: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Cov Tswv Cuab Pab: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen