Bethru Kev Ntim Khoom Ntxuav Tsev los ntawm Izabela Jurczyk

Qhov qauv tsim Bethru Kev Ntim Khoom Ntxuav Tsev los ntawm Izabela Jurczyk yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Bethru Kev Ntim Khoom Ntxuav Tsev

los ntawm Izabela Jurczyk

Tus Neeg Siv: Bethru

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

14,126

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140558

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bethru Kev Ntim Khoom Ntxuav Tsev

Bethru yog ib qho tsim khoom ntim rau cov khoom siv ntxuav tsev uas yog cov qhov muag tawv (tablets) thiab lub raj pleev dej (spray bottle) uas siv rov qab tau. Cov qhov muag tawv no muaj 93 feem pua yog cov khoom ntawm qhov txhia chaw kev cai, tsis siv tsiaj los ua, tsis tsim txom tsiaj, thiab tsis muaj microplastics. Txhua lub qhov muag tawv yaj tau hauv dej thiab tsim tau 300 milliliters ntawm cov dej ntxuav tsev. Lub raj pleev dej yuav ib zaug thiab siv rov qab ntau zaus, uas txo tau cov khib nyiab plastic. Cov qhov muag tawv raus nrog ntawv thiab lub thawv yog ua los ntawm ntawv uas siv rov qab tau. Cov xim thiab tus yam ntxwv ntawm cov khoom ntim yog muab los ntawm ntuj tsim.

Qhov Lees Paub

Txog A' Design Award Hlau

Bethru Kev Ntim Khoom Ntxuav Tsev yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Bethru Kev Ntim Khoom Ntxuav Tsev xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Bethru Kev Ntim Khoom Ntxuav Tsev tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Qhov Loj & Ntim: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Cov Ntsiab Lus: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Thev Naus Laus Zis Tsim Khoom: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Kev Sib Tw Tsim Qauv: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Kev Tshawb Fawb: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Kev Txhawb Siab: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Lub Sij Hawm Ua Hauj Lwm: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Txheej Txheem Ua Hauj Lwm: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Cov Tswv Cuab Pab: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Kev Qhuas Duab: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design