Broken Top Brewing Co Craft Beer Kev Ntim Khoom Haus los ntawm Jackie Jiabei Jiang

Qhov qauv tsim Broken Top Brewing Co Craft Beer Kev Ntim Khoom Haus los ntawm Jackie Jiabei Jiang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2022 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2022

Broken Top Brewing Co Craft Beer Kev Ntim Khoom Haus

los ntawm Jackie Jiabei Jiang

Tus Neeg Siv: BrokenTop Brewing Co

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

11,369

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #140639

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Broken Top Brewing Co Craft Beer Kev Ntim Khoom Haus

Broken Top Brewing Co Craft Beer yog qhov kev tsim khoom ntim khoom haus rau ib lub npe cawv craft me me uas tsim IPA thiab pilsner. Tus qauv duab tau txais kev pab los ntawm cov khoom sib ntaus sib tua qub. Lub cim (logo) sib txuas nrog rau cov xim ntawm txhua qhov khoom muag thiab sib xyaw nrog tus qauv los tsim ib qho kev pom uas ua rau tswv yim dag. Cov thoob tau ua los ntawm aluminum xiav, tau tsim kho kom mus txog qhov xim xiav tsaus (navy) uas tsis muaj ntau rau cov thoob aluminum. Kev luam ntawv ink-jet ceev heev nrog rau ib txheej ntawv xim dawb ua rau cov duab tuaj yeem ci ntxiv. Lub thoob qauv 211 tuaj yeem ntim tau 12 ounces.

Qhov Lees Paub

Txog A' Design Award Hlau

Broken Top Brewing Co Craft Beer Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Broken Top Brewing Co Craft Beer Kev Ntim Khoom Haus xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Broken Top Brewing Co Craft Beer Kev Ntim Khoom Haus tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Qhov Loj & Ntim: standard 211 body diameter can for 12oz beverage
Cov Ntsiab Lus: packaging, craft beer, beverage, beverage packaging, can, aluminum
Thev Naus Laus Zis Tsim Khoom: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Kev Sib Tw Tsim Qauv: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Kev Tshawb Fawb: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Kev Txhawb Siab: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Lub Sij Hawm Ua Hauj Lwm: Project started in early 2021 and finished in late September 2021 in New York City.
Txheej Txheem Ua Hauj Lwm: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Cov Tswv Cuab Pab: Jackie Jiabei Jiang
Kev Qhuas Duab: Not applicable