Gui Ba Fang Kev Ntim Baijiu los ntawm Yanhui Zhang

Qhov qauv tsim Gui Ba Fang Kev Ntim Baijiu los ntawm Yanhui Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Gui Ba Fang Kev Ntim Baijiu

los ntawm Yanhui Zhang

Tus Neeg Siv: Wuhan Pufine Creative Technology Co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,247

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #141115

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Gui Ba Fang Kev Ntim Baijiu

Gui Ba Fang yog ib qho tsim khoom ntim rau cov cawv baijiu Suav teb. Tus qauv tsim no siv kev kos duab thiab keeb kwm ntawm Tang Dynasty los ua qauv. Lub ntsiab lus tau tau kev tshoov siab los ntawm zaj dab neeg txog tus vaj ntxwv Tang txais tos cov qhua los ntawm ntau lub tebchaws. Cov ntawv sau kos duab qub, kev txaug cim thiab cov qauv duab Dunhuang tau siv rau lub thawv khoom plig thiab lub raj mis cawv. Lub raj mis cawv uas ua av thiab muaj yim sab (octagonal) qhia txog kev txais tos los ntawm txhua qhov chaw. Sab hauv lub thawv, muaj ib daim duab kos qhia txog tus vaj ntxwv taug qhua ua si. Lub thawv thiab lub raj mis cawv tseem siv tau thiab rov qab siv dua ua khoom txawj zoo nkauj.

Qhov Lees Paub

Txog A' Design Award Tooj

Gui Ba Fang Kev Ntim Baijiu yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Gui Ba Fang Kev Ntim Baijiu xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Gui Ba Fang Kev Ntim Baijiu ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Qhov Loj & Ntim: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Cov Ntsiab Lus: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Thev Naus Laus Zis Tsim Khoom: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Kev Sib Tw Tsim Qauv: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Kev Tshawb Fawb: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Kev Txhawb Siab: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Lub Sij Hawm Ua Hauj Lwm: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Txheej Txheem Ua Hauj Lwm: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Cov Tswv Cuab Pab: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Kev Qhuas Duab: Zhang Yanhui
Zhang Xintong
Wang shijie