Borjomi Ntim Khoom Tshwj Xeeb Tsim Txwv by Antonia Skaraki

Borjomi Ntim Khoom Tshwj Xeeb Tsim Txwv by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2023

Borjomi Ntim Khoom Tshwj Xeeb Tsim Txwv

by Antonia Skaraki

Client: Borjomi

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Ntim Khoom Tshwj Xeeb Tsim Txwv

Kev co nruj nrig, foob pob hluav taws dai kom zoo nkauj saum ntuj ntawm Borjomi, thiab tus cim tseem ceeb nrog lub xub ntiag muaj hwj chim, tus moj sab mos. Ib tug neeg ua khawv koob hloov mus ua lub cim ntawm Georgian kab lis kev cai. Lub duab pom kev ntawm "Tus Ua Kom Rov Hluas Loj". Borjomi hnav lub ci ntsa iab ntawm kev ua koob tsheej thiab tus moj sab mos, nce sawv los ntawm lub dome, tawm ntawm cov dej ntws ceev. Ncig nws, tus Bolnisi ntoo khaub lig hauv dej, qhov chaw nruab nrab ntawm lub neej. Cov kab zaj sawv sib xyaw nrog cov kab foob pob hluav taws tawg, qhia txog kev txav mus los. Xim liab ua rau lub koob tsheej muaj zog ntxiv, thiab cov dej raug cuam tshuam los ntawm cov suab nkauj ntawm kev co ntawm kev tsim.

The Recognition

About the A' Design Award Tooj

Borjomi Ntim Khoom Tshwj Xeeb Tsim Txwv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Borjomi Ntim Khoom Tshwj Xeeb Tsim Txwv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Borjomi Ntim Khoom Tshwj Xeeb Tsim Txwv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris