Qhov qauv tsim Guo Nian Hao 包装 los ntawm Xiaohongshu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Guo Nian Hao 包装

los ntawm Xiaohongshu

Tus Neeg Siv: Xiaohongshu

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

10,582

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142120

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Guo Nian Hao 包装

Xiaohongshu's 2022 Xyoo Tshiab lub thawv khoom plig los ntawm cov lus dab neeg hais txog lub caij nplooj ntoos hlav Festival. Ua raws li kev coj noj coj ua ntawm cov poj koob yawm txwv, Xiaohongshu tau npaj ntau qhov sib txawv ntawm Teeb, Suab, thiab Liab. Cov khoom plig muaj xws li lub teeb hmo ntuj mus pw hav zoov, Halli Galli, lub hnab ntawv liab, thiab daim ntawv qhia hnub liab uas sawv cev rau Xiaohongshu. Lub thawv khoom plig no muab cov dab neeg dab neeg nrog peb yam khoom plig, tsim ib txoj kev tsim tshiab los ntawm cov kab lis kev cai. Nws vam tias yuav nthuav tawm txoj kev xav zoo rau Suav Xyoo Tshiab thiab dhau los ua keeb kwm kev coj noj coj ua rau cov tiam tshiab.

Qhov Lees Paub

Txog A' Design Award Hlau

Guo Nian Hao 包装 yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Guo Nian Hao 包装 xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Guo Nian Hao 包装 tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Qhov Loj & Ntim: Width 345mm* Depth 285mm* Height 100mm
Cov Ntsiab Lus: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Thev Naus Laus Zis Tsim Khoom: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Kev Sib Tw Tsim Qauv: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Kev Tshawb Fawb: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Kev Txhawb Siab: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in Shanghai in JAN 2022.
Txheej Txheem Ua Hauj Lwm: Gifts could only be found after tearing off the riddle sealed on the cover.
Cov Tswv Cuab Pab: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Kev Qhuas Duab: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu