Sky Blue Cev Khoom Ntim rau Dej Haus Muaj Cawv los ntawm Jingzhang Xiao and Dongyan Ruan

Qhov qauv tsim Sky Blue Cev Khoom Ntim rau Dej Haus Muaj Cawv los ntawm Jingzhang Xiao and Dongyan Ruan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Sky Blue Cev Khoom Ntim rau Dej Haus Muaj Cawv

los ntawm Jingzhang Xiao and Dongyan Ruan

Tus Neeg Siv: Jiangsu Yanghe Distillery Co., Ltd

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

17,174

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #142367

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sky Blue Cev Khoom Ntim rau Dej Haus Muaj Cawv

Sky Blue yog ib qho tsim khoom ntim rau cov cawv Suav teb. Lub raj muaj lub cev dawb paug, ntxig zoo raws li Fibonacci spiral, uas muab qhov sib npaug zos thiab ua rau lub raj yooj yim tuav thiab qhib. Lub npog raj tau tsim ua duab lub qhov muag, siv los ua cim qhia txog cov khoom lag luam no. Txheej txheem pleev khoom siv kev saib xyuas ib puag ncig ua rau daim iav muaj ib qho ntsia yeeb thiab du ntxiv thiab txo qhov ua phem rau ib puag ncig. Cov xim xiav ua rau xav txog aurora (yeeb ci saum ntuj). Lub thawv siv tsib-ua-ib cov qauv uas txhawb kev tiv thaiv tawm tsam kev cog lus dag.

Qhov Lees Paub

Txog A' Design Award Hlau

Sky Blue Cev Khoom Ntim rau Dej Haus Muaj Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Sky Blue Cev Khoom Ntim rau Dej Haus Muaj Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Sky Blue Cev Khoom Ntim rau Dej Haus Muaj Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Qhov Loj & Ntim: 145mm x 108mm x 320mm
Cov Ntsiab Lus: crafts, Baijiu, spirit, packaging, art
Thev Naus Laus Zis Tsim Khoom: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Kev Sib Tw Tsim Qauv: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Kev Tshawb Fawb: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Kev Txhawb Siab: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Lub Sij Hawm Ua Hauj Lwm: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Txheej Txheem Ua Hauj Lwm: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Cov Tswv Cuab Pab: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin