Lidu Sorghum 1308 Kev Ntim Dej Cawv by Carson Wu

Lidu Sorghum 1308 Kev Ntim Dej Cawv by Carson Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2023

Lidu Sorghum 1308 Kev Ntim Dej Cawv

by Carson Wu

Client: Jiangxi Lidu Liquor Co., Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #142652

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidu Sorghum 1308 Kev Ntim Dej Cawv

Nws muaj kev nkag siab zoo txog keeb kwm thiab kev saib xyuas tib neeg. Cov gradient kub electroplating yog siv los sawv cev rau cov kub zoo li qhov tseem ceeb ntawm lub qhov qub qub thiab cov kab mob microbes, ua kev pom zoo rau qhov tshwj xeeb zoo ntawm Lidu Sorghum 1308. Thiab cov ntsiab lus xws li sealing wax foob thiab lub teb chaws cov khoom muaj nqis daim ntawv pov thawj daim ntawv pov thawj yog muab raws li pov thawj corroborative. Cov khoom tseem ceeb muaj tswv yim thiab cov ntsiab lus pabcuam tau muab sib xyaw ua ke los tsim kom muaj kev sib koom ua ke uas qhia txog cov khoom kim heev.

The Recognition

About the A' Design Award Kub

Lidu Sorghum 1308 Kev Ntim Dej Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Lidu Sorghum 1308 Kev Ntim Dej Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lidu Sorghum 1308 Kev Ntim Dej Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
Dimensions & Packaging: 12CM*10CM*35CM
Tags: Baijiu, spirit, packaging
Production Technology: The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
Design Challenge: The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
Research: Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
Inspiration: With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
Project Duration: January 1, 2022
Jiangxi China
Operation Flow: The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
Team Members: Product Manager:Carson Wu