Snow Zero Kev Ntim Khoom Haus los ntawm China Resources Snow Breweries Ltd.

Qhov qauv tsim Snow Zero Kev Ntim Khoom Haus los ntawm China Resources Snow Breweries Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Snow Zero Kev Ntim Khoom Haus

los ntawm China Resources Snow Breweries Ltd.

Tus Neeg Siv: China Resources Snow Breweries

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

30,143

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144346

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Snow Zero Kev Ntim Khoom Haus

Snow Zero yog ib qho kev tsim ntim khoom rau cov dej qab zib muaj cawv tsawg thiab calorie tsawg. Lub npe Zero yog hais txog ib tag hmo, uas pom tau tias yog qhov kawg thiab qhov pib. Lub cim infinity nyob rau ntawm lub thawv qhia txog lub tswv yim ntawm kev txuas mus ntxiv. Tus lej 0 raug tsim nrog kev ua kom zoo li cov hlau ua kua peb sab (three-dimensional liquid metal effect) los qhia tias nws muaj qab ntsim sib thiab txias siab. Cov duab kos rau ntawm cov fwj yog siv cov qauv kev kos duab thaum ub (pioneer visual art) kom saib mus rau yav tom ntej. Cov fwj uas zoo li ib tee dej tuaj yeem muab txuas lub qhov ncauj rau lub qhov ncauj, yog li ob lub fwj thiaj li ua tau ib lub cim infinity tshiab. Siv cov kaus poom aluminum thiab cov fwj iav.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Snow Zero Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Snow Zero Kev Ntim Khoom Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Snow Zero Kev Ntim Khoom Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Qhov Loj & Ntim: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Cov Ntsiab Lus: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Thev Naus Laus Zis Tsim Khoom: aluminum can and glass bottle
Kev Sib Tw Tsim Qauv: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Kev Tshawb Fawb: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Kev Txhawb Siab: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Lub Sij Hawm Ua Hauj Lwm: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Txheej Txheem Ua Hauj Lwm: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Cov Tswv Cuab Pab: Dong Yan
Weixi Zhou
Yu Zhai