Happy Petty Kev Ntim Khoom Noj Rau Tsiaj Nyeg by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.
ToojNtim Khoom· 2023
Happy Petty Kev Ntim Khoom Noj Rau Tsiaj Nyeg
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award Tooj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #144363The Design
About Happy Petty Kev Ntim Khoom Noj Rau Tsiaj Nyeg
Happy Petty yog ib qho kev tsim khoom ntim rau miv cov khoom noj. Cov series no siv rau tus cim duab uas muaj rau (6) tus cim, thiab txhua tus cim sawv cev rau ib hom miv khoom noj sib txawv. Khaubncaws, xim, thiab cov qauv duab hloov ntawm ib tus cim mus rau lwm tus, yog li txhua lub thawv muaj tus cwj pwm tshwj xeeb rau nws tus kheej. Cov cim raug tshoov siab los ntawm cov duab kos ua yeeb yam thiab cov neeg nto moo hauv kev ua khaubncaws. Cov xim ci ntsa iab raug siv los cuab kom neeg tuaj saib thiab kom txav deb ntawm cov qub qauv ntim khoom noj rau tsiaj nyeg. Qhov kev tsim khoom no muaj lub hom phiaj los qhia txog kev nyob ua ke ntawm tib neeg niaj hnub no thiab lawv cov tsiaj nyeg.
The Recognition
About the A' Design Award Tooj
Happy Petty Kev Ntim Khoom Noj Rau Tsiaj Nyeg yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Happy Petty Kev Ntim Khoom Noj Rau Tsiaj Nyeg xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Happy Petty Kev Ntim Khoom Noj Rau Tsiaj Nyeg ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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