Q Sky Pilates Kev Txawj Ntse Ntawm Lub Npe Kev Lag Luam by Yuanyuan Yang

Q Sky Pilates Kev Txawj Ntse Ntawm Lub Npe Kev Lag Luam by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2023

Q Sky Pilates Kev Txawj Ntse Ntawm Lub Npe Kev Lag Luam

by Yuanyuan Yang

Client: Q Sky

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Kev Txawj Ntse Ntawm Lub Npe Kev Lag Luam

Q Sky Pilates yog ib qho kev txawj ntse ntawm lub npe kev lag luam tsim los rau ib lub tsev kawm Pilates. Tus ntawv Q raug kos ua ib tug noog ya dawb huv saum ntuj, txuas lub npe tsev kawm mus rau kev xav ntawm kev sib npaug, kev ywj pheej thiab kev so haus. Tus ntawv nrog cov ntawv luam ntawm tag nrho lub npe kev lag luam. Kev txawj ntse no raug siv rau cov cim qhia chaw, khaub ncaws ua kis las, khob dej, thiab daim npav tswvcuab, ua tau los ntawm kev luam digital, kev luam silk screen thiab kev nphuas ntaub. Kev raug ntawm cov xim rau txhua yam khoom raug saib xyuas tib zoo.

The Recognition

About the A' Design Award Hlau

Q Sky Pilates Kev Txawj Ntse Ntawm Lub Npe Kev Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Q Sky Pilates Kev Txawj Ntse Ntawm Lub Npe Kev Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Q Sky Pilates Kev Txawj Ntse Ntawm Lub Npe Kev Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022