Qhov qauv tsim Gojaming Kev Ntim Kua Txiv Hmab Txiv Ntoo los ntawm Qichao An yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.
HlauNtim Khoom· 2023
Gojaming Kev Ntim Kua Txiv Hmab Txiv Ntoo
los ntawm Qichao An
Tus Neeg Siv: Mornice Brand Design
Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144508Qhov Tsim
Txog Gojaming Kev Ntim Kua Txiv Hmab Txiv Ntoo
Gojaming yog ib qhov kev tsim kev ntim rau cov kua txiv hmab txiv ntoo tshiab uas twb tsuas los. Qhov kev ntim muaj ib lub raj PET nrog ib daim ntawv nplooj npav lo rau, ntev 70 mm dav, 35 mm tob thiab 200 mm siab. Cov yam ntxwv ntawm lub cim Gojaming raug nthuav dav thiab siv los ua tus yam ntxwv qhia tseem ceeb rau tag nrho qhov kev ntim, tsim ib tug cim lag luam sib xws thoob plaws. Cov khoom muaj peb yam kua txiv hmab txiv ntoo, thiab txhua yam kua raug muab ib xim sib txawv uas phim rau tus txiv hmab txiv ntoo ntawd. Cov xim thiab cov yam ntxwv ntawm txiv hmab txiv ntoo pab cov neeg siv khoom paub tau sai txog txhua yam kua ntawd.
Qhov Lees Paub
Txog A' Design Award Hlau
Gojaming Kev Ntim Kua Txiv Hmab Txiv Ntoo yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Gojaming Kev Ntim Kua Txiv Hmab Txiv Ntoo xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Gojaming Kev Ntim Kua Txiv Hmab Txiv Ntoo tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Qhov Loj & Ntim
- Width 70 mm x Depth 35 mm x Height 200 mm
- Cov Ntsiab Lus
- Branding, Packaging,Juice,Colorful,Beverage
- Thev Naus Laus Zis Tsim Khoom
- Label plus PET bottle
- Kev Sib Tw Tsim Qauv
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Kev Tshawb Fawb
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. - Kev Txhawb Siab
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in September, 2021
- Txheej Txheem Ua Hauj Lwm
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Kev Qhuas Duab
- Designer:Qichao An,2021.
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.