Qingjiu Kev Ntim Cawv Txiv Hmab by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Kev Ntim Cawv Txiv Hmab by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Qingjiu Kev Ntim Cawv Txiv Hmab

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qingjiu Kev Ntim Cawv Txiv Hmab

Qingjiu yog ib qho kev tsim ntim khoom uas tsim rau cawv txiv hmab uas npaj rau cov poj niam. Lub raj mis cawv yog xuas iav ua thiab lub thawv sab nraud yog kho kom zoo nkauj nrog kev nias ntawv ci ci (foil stamping). Lub duab ntawm lub raj mis tau txais kev tshoov siab los ntawm tus duab ntawm poj niam lub cev thiab qhia tawm tus yam ntxwv siab thiab zoo nkauj uas rub los ntawm kab lis kev cai Sab Hnub Tuaj thiab Sab Hnub Poob. Ib qho kev zam uas muaj kev txav ntawm sab saum toj ntawm lub raj mis sib txawv nrog sab hauv qab uas du du. Lub thawv qhov kev tsim tau muab faib los ntawm cov kab nkhaus uas ua rau nco txog lub cev. Lub thawv siab 300 mm, ntev 120 mm thiab dav 115 mm. Lub thawv qhib tau ntawm sab xub ntiag thiab lub hau yog xoo tawm.

The Recognition

About the A' Design Award Nyiaj

Qingjiu Kev Ntim Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Qingjiu Kev Ntim Cawv Txiv Hmab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Qingjiu Kev Ntim Cawv Txiv Hmab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging: The box is 300mm high, 120mm long and 115mm wide.
Tags: Women, whisky, bionic, elegant, packaging
Production Technology: The bottle is made of glass and the packaging is foil stamped.
Design Challenge: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration: The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng