Hainan Beer Kev Ntim Npias los ntawm China Resources Snow Breweries Ltd.

Qhov qauv tsim Hainan Beer Kev Ntim Npias los ntawm China Resources Snow Breweries Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Hainan Beer Kev Ntim Npias

los ntawm China Resources Snow Breweries Ltd.

Tus Neeg Siv: China Resources Snow Breweries

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

31,595

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144565

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hainan Beer Kev Ntim Npias

Hainan Beer yog ib qho kev tsim ntim npias uas tau kev tshoov siab los ntawm cov toj roob hauv pes thiab kab lis kev cai ntawm Hainan. Lub raj iav muaj cov duab kos sawv tawm uas tau txais los ntawm cov nthwv dej hiav txwv, cov nkoj tsav cua, cov tsev teeb pom kev, cov ntoo txiv maj phaub thiab cov noog hiav txwv, thiab nws lub cev yias me pab kom tuav tau yooj yim nrog ib txhais tes. Lub kos poom kub npib luam nrog cov xim uas hloov raws qhov kub thiab txias, yog li ib qho duab thwj ntawv tshwm sim maj mam thaum qhov kub thiab txias poob qis rau lub sij hawm cia hauv lub tub yees. Lub thawv sab nraud yog tsim los ntawm ntawv kraft thiab tsim zoo li ib lub hnab ntim khoom mus ncig. Qhov kev ntim khoom no txuas cov npias mus rau cov toj roob hauv pes hauv zos thiab mus rau ib txoj kev ua neej hauv zos uas so siab thiab kaj siab lug.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Hainan Beer Kev Ntim Npias yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Hainan Beer Kev Ntim Npias xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Hainan Beer Kev Ntim Npias yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Qhov Loj & Ntim: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Cov Ntsiab Lus: beer, localization of design, Hainan, cultural elements, Hainan style
Thev Naus Laus Zis Tsim Khoom: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Kev Sib Tw Tsim Qauv: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Kev Tshawb Fawb: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Kev Txhawb Siab: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Lub Sij Hawm Ua Hauj Lwm: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Txheej Txheem Ua Hauj Lwm: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Cov Tswv Cuab Pab: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao