Jinlongquan Beer Lub Thawv Khoom Plig los ntawm Jin Zhang

Qhov qauv tsim Jinlongquan Beer Lub Thawv Khoom Plig los ntawm Jin Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Jinlongquan Beer Lub Thawv Khoom Plig

los ntawm Jin Zhang

Tus Neeg Siv: InBev jinlongquan beer (Hubei) Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

17,363

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144964

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Jinlongquan Beer Lub Thawv Khoom Plig

Lub thawv khoom plig no siv lub kaw lus nrov tshaj plaws nyob rau xyoo 1980s ua tus qauv tsim, uas yuav ua rau ntau tus neeg, suav nrog cov tub ntxhais hluas, ntawm lawv qhov kev nco thiab ua tiav kev sib tham zoo. Tus tsim qauv siv corrugated cardboard lub thawv los tsim, uas yog cov tswv yim, ib puag ncig-phooj ywg thiab txuag nqi. Nyob rau tib lub sijhawm, nws txawj qhib peb lub qhov nyob rau pem hauv ntej ntawm lub thawv khoom plig, uas tuaj yeem pom ntau yam ntawm cov khoom lag luam npias sab hauv, ua tiav peb txheej txheej ntawm kev xav, kev tiv thaiv ib puag ncig thiab kev ua haujlwm.

Qhov Lees Paub

Txog A' Design Award Tooj

Jinlongquan Beer Lub Thawv Khoom Plig yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Jinlongquan Beer Lub Thawv Khoom Plig xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Jinlongquan Beer Lub Thawv Khoom Plig ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Qhov Loj & Ntim: Width 370mm x Depth 70mm x Height 310mm
Cov Ntsiab Lus: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Thev Naus Laus Zis Tsim Khoom: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Kev Sib Tw Tsim Qauv: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Kev Tshawb Fawb: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Kev Txhawb Siab: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Lub Sij Hawm Ua Hauj Lwm: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Txheej Txheem Ua Hauj Lwm: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Cov Patent: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer