New Year's Red Envelopes Lub Hnab Ntawv Liab Xyoo Tshiab los ntawm CCB Fintech Co., Ltd.

Qhov qauv tsim New Year's Red Envelopes Lub Hnab Ntawv Liab Xyoo Tshiab los ntawm CCB Fintech Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

New Year's Red Envelopes Lub Hnab Ntawv Liab Xyoo Tshiab

los ntawm CCB Fintech Co., Ltd.

Tus Neeg Siv: China Construction Bank Corporation

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,188

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #144972

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog New Year's Red Envelopes Lub Hnab Ntawv Liab Xyoo Tshiab

Lub Hnab Ntawv Liab Xyoo Tshiab yog ib pab peb tug qauv hnab ntawv liab tsim los rau Suav Xyoo Tshiab. Lub hnab ntawv liab yog ib yam khoom plig Suav qub txeeg qub teg siv los ua kev zoo siab hmo tsaug xyoo, thiab lo lus Li Shi muaj lub ntsiab lus txog yam zoo thiab hmoov noj hmoov haus. Txhua qauv tsim los ntawm ib lo lus foom koob hmoov qub: tus ntses vam meej, txiv qaub ntoo hmoov zoo, thiab lub taub kev hmoov noj hmoov haus. Cov duab kos rho tawm daim qauv ntawm cov nyiaj txiag Suav qub thiab muab qhov ntawd sib txuas nrog txhua lub cim los ntawm cov teeb meem yooj yim, cov kab, thiab cov npoo. Txhua lub hnab ntawv ntev 180 millimeters thiab dav 90 millimeters.

Qhov Lees Paub

Txog A' Design Award Hlau

New Year's Red Envelopes Lub Hnab Ntawv Liab Xyoo Tshiab yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. New Year's Red Envelopes Lub Hnab Ntawv Liab Xyoo Tshiab xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. New Year's Red Envelopes Lub Hnab Ntawv Liab Xyoo Tshiab tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Qhov Loj & Ntim: Specifications: electronic image format
Size: 180 * 90mm
Cov Ntsiab Lus: Red envelopes, New Year's, Chinese, auspicious, luck
Thev Naus Laus Zis Tsim Khoom: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Kev Sib Tw Tsim Qauv: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Kev Tshawb Fawb: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Kev Txhawb Siab: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Lub Sij Hawm Ua Hauj Lwm: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Cov Tswv Cuab Pab: Chen Lei,Shusheng Liu