Heralbony Kev Ntim Khoom by Atsushi Morita

Heralbony Kev Ntim Khoom by Atsushi Morita is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Heralbony Kev Ntim Khoom

by Atsushi Morita

Client: Paper Parade Inc.

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #145156

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Colors

The Design

About Heralbony Kev Ntim Khoom

Heralbony yog ib pawg kev ntim khoom uas tsim rau ib lub npe lag luam kos duab-kev ua neej uas siv cov duab kos los ntawm cov neeg kos duab uas muaj kev tsis taus rau kev zam thiab kev tsim tu hauv tsev. Ib daim ntawv xiav, uas xaiv los ntawm ntau tshaj 9,000 hom ntawv, raug siv rau txhua yam kev ntim khoom thiab cov cuab yeej ua npe lag luam uas cov neeg yuav khoom kov. Xim xiav yog xim cim tseem ceeb ntawm Hnub Autism Thoob Ntiaj Teb. Daim ntawv uas xaiv tuab thiab muaj ib qho kev xuas zoo li khoom ua tes. Tsuas yog kev nias foil xwb thiaj raug siv, nyob rau ib qho chaw thiab ib qho loj me, uas tshem tawm theem kev sim xim thiab ua kom tus nqi qis. Cov khoom no muaj xws li thawv ntim khoom, thawv khoom plig thiab hnab yuav khoom.

The Recognition

About the A' Design Award Nyiaj

Heralbony Kev Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Heralbony Kev Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Heralbony Kev Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensions & Packaging: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Tags: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Production Technology: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Design Challenge: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Research: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiration: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Project Duration: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Operation Flow: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Image Credits: Photographer Yusuke Tsuchida, 2019 to 2022.