Liang Bai Kai Lub Thawv Ntim Dej Haus by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Platinum in Tsim Ntim Khoom Competition Category.
PlatinumNtim Khoom· 2023
Liang Bai Kai Lub Thawv Ntim Dej Haus
by Tiger Pan
Client: Jinmailang Beverage Co., Ltd
A' Design Award Platinum Winner in Ntim Khoom Category
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- Verified Award Winner
- Verify Award Status for #145406
The Design
About Liang Bai Kai Lub Thawv Ntim Dej Haus
Liang Bai Kai yog ib lub raj mis iav uas tsim los rau dej npau uas twb txias lawm. Lub npe no hais txog cov dej uas muab npau tas thiab cia txias, uas yog ib yam dej haus uas neeg suav haus los tau ntev lawm hauv Suav teb. Lub raj mis no tsis muaj daim ntawv lo npe. Tab sis, cov duab kos los ntawm daim duab Song dynasty hu ua Riverside Scene from Tsingming raug muab kos dua tshiab thiab muab lo rau lub iav siv txoj kev luam duab hluav taws kub (heat transfer printing). Daim duab raug muab faib rau kaum ob lub raj mis, uas sawv cev rau kaum ob teev raws li keeb kwm. Lub iav sab nraud ntxiv kev ci nplas thiab kev xuas tau. Ib lub raj mis twg siab 313 millimeters thiab dav 76.5 millimeters.
The Recognition
About the A' Design Award Platinum
Liang Bai Kai Lub Thawv Ntim Dej Haus yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Liang Bai Kai Lub Thawv Ntim Dej Haus qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Liang Bai Kai Lub Thawv Ntim Dej Haus yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - Image Credits
- Tiger Pan
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