Dukang Liquor Kev Ntim Fwj Cawv los ntawm Tiger Pan

Qhov qauv tsim Dukang Liquor Kev Ntim Fwj Cawv los ntawm Tiger Pan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Dukang Liquor Kev Ntim Fwj Cawv

los ntawm Tiger Pan

Tus Neeg Siv: Luoyang Dukang Wine Group Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

33,493

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #145418

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Dukang Liquor Kev Ntim Fwj Cawv

Dukang Liquor yog ib qho kev tsim ntim khoom rau cov cawv baijiu suav. Lub fwj raug tsim kom lub duab saum toj mus rau hauv qab ua tus duab profile ntawm Cao Cao, uas yog ib tug thawj tub rog thiab kws sau paj huam keeb kwm uas nws cov paj lug muab lub npe rau lub hom khoom no. Lub hau fwj nco txog cov kausmom uas cov nom tswv siv rau lub sijhawm tom qab Han dynasty, thiab lub cev fwj raug txaug zoo li ib lub tsho ntev, uas kuj pab kom tuav tau ruaj khov. Siv iav hloov cov av nplaum ceramic uas cov hom khoom zoo sib xws feem ntau siv, yog li lub fwj sab nraud ci ntsa iab thiab muaj cov kev xuas zoo. Lub thawv sab nraud raug kho zam nrog ib daim duab vector ntawm Luoyang, lub tuam ceeb nroog qub.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Dukang Liquor Kev Ntim Fwj Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Dukang Liquor Kev Ntim Fwj Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Dukang Liquor Kev Ntim Fwj Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Qhov Loj & Ntim: Bottle size: 294mm x 88mm
Cov Ntsiab Lus: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Thev Naus Laus Zis Tsim Khoom: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Kev Sib Tw Tsim Qauv: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Kev Tshawb Fawb: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Kev Txhawb Siab: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Lub Sij Hawm Ua Hauj Lwm: The project lasts 4 month, designed in Shenzhen.
Txheej Txheem Ua Hauj Lwm: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Cov Patent: Tiger Pan
Cov Tswv Cuab Pab: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Kev Qhuas Duab: Tiger Pan