Zhong Yuan No. 1 Kev Ntim Tshuaj Yej by Tiger Pan

Zhong Yuan No. 1 Kev Ntim Tshuaj Yej by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Zhong Yuan No. 1 Kev Ntim Tshuaj Yej

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award Nyiaj Winner in Ntim Khoom Category

30,806

Verified Award Winner

Verify Award Status for #145467

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhong Yuan No. 1 Kev Ntim Tshuaj Yej

Zhong Yuan No. 1 yog ib qho kev tsim khoom ntim rau cov tshuaj yej Maojian, uas yog ib hom tshuaj yej Suav ib txwm muaj uas cog rau hauv cov teb ua theem. Vim tias tus tsw ntawm cov tshuaj yej no sib thiab mos, lub thawv ntim yuav tsum tau tsim kom zoo nkauj thiab tsis txhob loj dhau. Lub kaus poom ntim tshuaj yej yog tsim los ntawm hlau tinplate uas muaj cov duab tshwm sawv thiab nias kub, thiab muaj kev sib xyaw ntawm qhov nyias thiab qhov ci. Lub duab ntawm lub hau kaus poom zoo li ib tus neeg de tshuaj yej uas ntoo kaus mom. Lub thawv sab nraud yog tsim los ntawm cov ntawv tshwj xeeb thiab kaw nrog ib txoj siv uas tau kev tshoov siab los ntawm cov ncej qhov rais ntawm cov tsev qub ntawm cov neeg cog tshuaj yej. Cov nplooj tshuaj yej tiag tiag tau muab los ua kom txoj siv zoo nkauj.

The Recognition

About the A' Design Award Nyiaj

Zhong Yuan No. 1 Kev Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Zhong Yuan No. 1 Kev Ntim Tshuaj Yej xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Zhong Yuan No. 1 Kev Ntim Tshuaj Yej yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan