Yi Xin Distillation Kev Ntim Cawv by Tiger Pan

Yi Xin Distillation Kev Ntim Cawv by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2023

Yi Xin Distillation Kev Ntim Cawv

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

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The Design

About Yi Xin Distillation Kev Ntim Cawv

Yi Xin Distillation yog ib qho kev tsim ntim khoom rau ib lub npe cawv Suav. Lub raj mis yog tsim los ntawm iav, uas ua rau nws ci ntsa iab thiab muaj kev xuas tau zoo dua ntawm sab nraud, thiab ua rau cov khoom no txawv ntawm lwm cov cawv zoo sib xws uas muag hauv cov thawv av nplaum. Ib tug zaj, kos raws li tus qauv Suav thaum ub, khawm rau ntawm lub caj dab raj mis thiab ua tus cim tseem ceeb tshaj plaws, yog li tsis tas yuav muaj daim ntawv lo luam tawm. Lub thawv sab nraud yog ua yooj yim thiab ua raws li kev sib npaug zos ntawm cov qauv tsim Suav ib txwm muaj. Lub raj mis ntsuas tau 180 los ntawm 130 los ntawm 285 milli-mev. Lub hom phiaj yog los nthuav tawm ib qho keeb kwm ntev hauv ib hom qauv niaj hnub no.

The Recognition

About the A' Design Award Kub

Yi Xin Distillation Kev Ntim Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Yi Xin Distillation Kev Ntim Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yi Xin Distillation Kev Ntim Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan