Effortless Kev Tsim Qauv Ntim Khoom by E2W Studio

Effortless Kev Tsim Qauv Ntim Khoom by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Effortless Kev Tsim Qauv Ntim Khoom

by E2W Studio

Client: E2W Studio

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Kev Tsim Qauv Ntim Khoom

Effortless yog ib qho kev tsim qauv ntim khoom rau ib lub npe khoom tu plaub hau uas raug tsim tshwj xeeb rau txhua tus neeg. Lub npe khoom no muaj ntau tshaj 300 txoj kev daws teeb meem tu plaub hau kom raug ncaj raws li hom plaub hau, qhov chaw nyob thiab tus cwj pwm ua plaub hau. Lub thawv ntim khoom tsuas muaj cov ntaub ntawv qhia txog kev siv xwb, uas raug teeb tsa ua ib qho kev pom meej kom kev siv thiab tus yam ntxwv koom ua ke. Lub logo siv hom ntawv humanist sans serif, thiab lub cim muab tus niam ntawv E los sib txuas nrog ib txoj kab luj xyuas uas raug ncaj. Ib qho kab teeb tsa (grid system) uas hloov tau raws li qhov piv 1 rau 1.414 coj txhua qhov kev teeb tsa. Txhua lub thawv ntim khoom muaj qhov dav 52 mm, qhov tob 52 mm thiab qhov siab 190 mm.

The Recognition

About the A' Design Award Nyiaj

Effortless Kev Tsim Qauv Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Effortless Kev Tsim Qauv Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Effortless Kev Tsim Qauv Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A