Beautiful Chinese Wine Khoom Plig Lub Thawv by Wu Yao

Beautiful Chinese Wine Khoom Plig Lub Thawv by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2023

Beautiful Chinese Wine Khoom Plig Lub Thawv

by Wu Yao

Client: Shede Spirits Co. Ltd.

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #146179

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beautiful Chinese Wine Khoom Plig Lub Thawv

Kev tshoov siab rau kev xaiv xim yog los ntawm cov toj roob hauv pes zoo nkauj ntawm Tuam Tshoj. Cov duab sib haum xeeb ntawm kev vam meej, ecology, thiab xwm yog kev koom ua ke nrog lub raj mis ntsuab lub cev uas ntxiv qhov ntxim nyiam ntxim nyiam rau tus tsim. Tus tsim siv lub Wisdom Shede wine lub raj mis raws li tus qauv thiab tsim tsib pawg ntawm cov duab sib txawv ntawm tsib lub raj mis me me tag nrho nrog cov tsiaj tsis tshua muaj thiab xwm raws li cov ntsiab lus los cuam tshuam lub ntsiab lus ntawm kev vam meej ecological thiab zoo nkauj Tuam Tshoj.

The Recognition

About the A' Design Award Tooj

Beautiful Chinese Wine Khoom Plig Lub Thawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Beautiful Chinese Wine Khoom Plig Lub Thawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Beautiful Chinese Wine Khoom Plig Lub Thawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China
Dimensions & Packaging: Outsourcing box：500mm x 200mm x 500mm
Tags: Wine Design、Beautiful China、Gift Box
Production Technology: The expression form of the outer packaging wine box is a suitcase which is based on the form of the box and bag Five rare animals and vibrant nature pictures are printed on the outside of the box and bag The five animals are expressed in the way of gold stamping Other natural landscapes are printed on the leather box and bag in the way of line drawing much like the previous woodblock prints
Design Challenge: The main color is set as cyan and the upper and lower corners are wrapped in gold which makes the overall package more quality The opening method is top open which makes it more like a precious gift The natural theme of this time is consistent with the quality of Shede wine The mellow wine and natural original state together constitute this design so that consumers can feel the charm of nature while receiving the exquisite gift box
Research: Beautiful China emphasizes the importance of ecological civilization construction which is also the source of inspiration for our design Tuopai Shede famous for its ecological cycle green and environmental protection in the industry is bound to be a practitioner of beautiful China It always uses ecological raw materials starter making brewing and cellaring techniques to make wine and welcomes the new era of ecological consumption with the Baijiu industry
Inspiration: The bottle is green all over The inspiration for the color selection comes from the beautiful landscape of China The mountains are so steep the water waves are so flexible and the landscape changes day and night The landscape is only green like a splash of ink green landscape painting so green has become the main color of our design The harmonious picture of civilization ecology and nature is integrated with the green bottle body which adds an elegant charm
Project Duration: The project will start in Beijing in October 2021 and be completed in Beijing in November 2021
Operation Flow: Create five groups of different pictures on the five small wine bottles all with rare animals and nature as elements to reflect the meaning of civilized ecological and beautiful China
Team Members: Original designer：yao Wu
Illustration designer:yuchen Zhang
Illustration designer:boxing Xie
Illustration designer:huafeng Shi
Illustration designer:zhen Tan
Graphic designer:ziyang Zheng
Graphic designer:huafeng Shi
3D designer:hao Liao