Mugo Bottled Soda Label by Tanya Dunaeva

Mugo Bottled Soda Label by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2023

Mugo Bottled Soda Label

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #146302

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Colors

The Design

About Mugo Bottled Soda Label

Mugo soda muaj plaub hom dej haus uas yog Mocktails, Lemonades, Spicy syrups thiab Energetics. Tag nrho cov zaub mov txawv tsuas yog invented. Thawj txoj hauv kev hauv Cov Khoom tsim tsim yuav tsum muaj txoj hauv kev zoo sib xws hauv Ntim Tsim. Kev daws rau qhov teeb meem no yog Typographic ib. Nws yog ua raws li kev tsim qauv ntawm daim ntawv lo classic ntawm cov khoom kim heev cawv, tab sis txhawm rau nthuav tawm cov originality thiab novelty ntawm cov khoom, nrog ib tug tseem ceeb rethinking ntawm lub classics. Cov txheej txheem ntau txheej thiab sib txawv tsim qauv ua rau tus kheej tsim thiab zoo kawg li.

The Recognition

About the A' Design Award Tooj

Mugo Bottled Soda Label yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Mugo Bottled Soda Label xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Mugo Bottled Soda Label ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin