Digital Human Lub Platform Tshaj Tawm Ncaj Qha by Baidu Online Network Technology Beijing

Digital Human Lub Platform Tshaj Tawm Ncaj Qha by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software Competition Category.

NyiajXov Tooj· 2023

Digital Human Lub Platform Tshaj Tawm Ncaj Qha

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award Nyiaj Winner in Xov Tooj Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Lub Platform Tshaj Tawm Ncaj Qha

Digital Human yog ib lub platform tshaj tawm ncaj qha uas tsim los ntawm cov thev naus laus zis artificial intelligence. Lub platform no txhawb kev tsim tus neeg digital, kev tsim chav tshaj tawm ncaj qha thiab kev sib txuas lus ntawm neeg thiab computer. Cov AI tus tshaj xov xwm tshaj tawm tsis tu ncua nees nkaum plaub teev ib hnub, uas tshem tawm qhov xav tau cov neeg ua haujlwm ntawm qhov chaw thiab cov studio tiag tiag. Tus duab ntawm txhua tus tshaj xov xwm tuaj yeem hloov kho kom haum rau tus cim ntawm lub hom phiaj lag luam. Cov chaw virtual sib txawv ntau yam txo cov nqi tsim thiab nthuav qhia cov yam ntxwv ntawm cov khoom thiab cov tswv yim ntawm lub hom phiaj lag luam. Lub hom phiaj yog txo cov nqi thiab qhov nyuaj ntawm kev tshaj tawm ncaj qha.

The Recognition

About the A' Design Award Nyiaj

Digital Human Lub Platform Tshaj Tawm Ncaj Qha yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Digital Human Lub Platform Tshaj Tawm Ncaj Qha xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Digital Human Lub Platform Tshaj Tawm Ncaj Qha yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.