Haokan City Kev Tsim Duab Yeeb Yaj Kiab Ua Kev Kos Duab by Baidu Online Network Technology Beijing

Haokan City Kev Tsim Duab Yeeb Yaj Kiab Ua Kev Kos Duab by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2023

Haokan City Kev Tsim Duab Yeeb Yaj Kiab Ua Kev Kos Duab

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Haokan City Kev Tsim Duab Yeeb Yaj Kiab Ua Kev Kos Duab

Haokan City yog ib qhov kev tshaj tawm kev tsim duab yeeb yaj kiab uas txhawb nqa cov npe lag luam ntawm nroog rau hauv internet thiab tsis yog hauv internet. Qhov kev tshaj tawm no muab kev coj noj coj ua hauv zos, kev taug xaiv, kev npog khaub ncaws thiab thev naus laus zis tshiab los ua ke los tsim ib lub cim tshwj xeeb rau txhua lub nroog. Kev ua tsev thaum ub, khaub ncaws thiab kev ua haujlwm tes, suav nrog cov khoom khi hnav suav (Chinese knot buttons), piping, weaving thiab kev caws paj, tau qhia tawm los ntawm 3D simulation thiab cov duab dynamic. Muaj ib tug cim npe hu ua Dongfang Chen qhia kev rau cov neeg tsim duab hluas. Cov yeeb yaj kiab luv luv thiab cov kev tshwm sim tsis yog hauv internet caw cov neeg los kaw duab thiab qhia txog kev coj noj coj ua ntawm txhua lub nroog.

The Recognition

About the A' Design Award Tooj

Haokan City Kev Tsim Duab Yeeb Yaj Kiab Ua Kev Kos Duab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Haokan City Kev Tsim Duab Yeeb Yaj Kiab Ua Kev Kos Duab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Haokan City Kev Tsim Duab Yeeb Yaj Kiab Ua Kev Kos Duab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Tags: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Production Technology: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Design Challenge: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Research: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiration: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Project Duration: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Operation Flow: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.