Chaos Pogo Kev Ua Haujlwm Tseem Ceeb: Cim Tsom Ntawm Lub Npe los ntawm Xudong Zhang and Hao Tan

Qhov qauv tsim Chaos Pogo Kev Ua Haujlwm Tseem Ceeb: Cim Tsom Ntawm Lub Npe los ntawm Xudong Zhang and Hao Tan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.

HlauKev Tshaj Tawm· 2023

Chaos Pogo Kev Ua Haujlwm Tseem Ceeb: Cim Tsom Ntawm Lub Npe

los ntawm Xudong Zhang and Hao Tan

Tus Neeg Siv: Chaos Pogo

Tus Yeej A' Design Award Hlau hauv Pawg Kev Tshaj Tawm

16,298

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #147863

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Chaos Pogo Kev Ua Haujlwm Tseem Ceeb: Cim Tsom Ntawm Lub Npe

Ntawv Hais Txog: Wow yog ib tug cim tsom ntawm lub npe raug tsim los rau Chaos Pogo, ib lub npe pub qhib rau cov hluas. Tus cim tsom no yog muab tsim raws li tus tsiaj honey badger, ib tug tsiaj raug pom tias yog lub cim ntawm kev ua siab loj, hluas thiab kub siab. Lub taub hau tiaj nrog cov plaub dawb, cov ntsis rawv ntse thiab tus tw tshwj xeeb ua rau tus cim yooj yim paub. Cov qhov muag ruaj khov nrog lub qhov ntxaib xim liab rose ntxiv qee yam zoo li tsis meej pem. Qhov zoo li kub siab ua rau pom tau lub npe txoj kev coj noj coj ua thiab tus cwj pwm. Cov cim uas muab los ntawm tus cim tsom no kuj tau siv rau ntawm cov khoom lag luam ntawm lub npe, ua kom muaj kev sib raug zoo ntxiv ntawm cov neeg siv khoom thiab lub npe.

Qhov Lees Paub

Txog A' Design Award Hlau

Chaos Pogo Kev Ua Haujlwm Tseem Ceeb: Cim Tsom Ntawm Lub Npe yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Chaos Pogo Kev Ua Haujlwm Tseem Ceeb: Cim Tsom Ntawm Lub Npe xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Chaos Pogo Kev Ua Haujlwm Tseem Ceeb: Cim Tsom Ntawm Lub Npe tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Cov Ntsiab Lus: Pub IP, Brand Image, Mascot, WOW, Youth
Thev Naus Laus Zis Tsim Khoom: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Kev Sib Tw Tsim Qauv: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Kev Tshawb Fawb: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Kev Txhawb Siab: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Lub Sij Hawm Ua Hauj Lwm: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Txheej Txheem Ua Hauj Lwm: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Cov Tswv Cuab Pab: Xudong Zhang and Hao Tan