Qhov qauv tsim Milk Fit Kev Tsim Qauv Ntim Khoom los ntawm Li Huang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.
NyiajNtim Khoom· 2023
Milk Fit Kev Tsim Qauv Ntim Khoom
los ntawm Li Huang
Tus Neeg Siv: Shiny Meadow
Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #148433Qhov Tsim
Txog Milk Fit Kev Tsim Qauv Ntim Khoom
Milk Fit yog ib qho kev tsim qauv ntim khoom rau cov kua mis nyuj tshiab uas sib. Lub raj mis yog tsim los ntawm PET uas ua kom tuab thiab pom kev zoo heev, nrog lub hau PE thiab daim ntawv lo BOPP, ua rau nws zoo li iav thiab pom cov kua mis tseeb meej. Ib pob muaj peb lub raj mis, ib lub twg ntim tau 450 milliliters. Ib tug miv me me xim ntsuab, uas nthuav tawm ua ntau yam kev sawv kev zaum sib txawv, yog lub ntsiab pom tseem ceeb tshaj plaws. Xim ntsuab hais txog ib puag ncig ecological ntawm daim teb ua liaj ua teb. Cov cim recycling nyob rau ntawm daim ntawv lo txhawb nqa lub tswv yim tiv thaiv ib puag ncig. Tus miv kuj txuas cov khoom no rau ib qho kev sib zog cawm cov tsiaj txhu uas tsis muaj tswv.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Milk Fit Kev Tsim Qauv Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Milk Fit Kev Tsim Qauv Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Milk Fit Kev Tsim Qauv Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Qhov Loj & Ntim
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Cov Ntsiab Lus
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Thev Naus Laus Zis Tsim Khoom
- PET high permeability bottle
PE bottle cap
BOPP label - Kev Sib Tw Tsim Qauv
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Kev Tshawb Fawb
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Kev Txhawb Siab
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Lub Sij Hawm Ua Hauj Lwm
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Txheej Txheem Ua Hauj Lwm
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Cov Tswv Cuab Pab
- Li.Huang
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.