The Brollach Ib Leeg Malt Irish Whiskey by Tiago Russo and Katia Martins

The Brollach Ib Leeg Malt Irish Whiskey by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2023

The Brollach Ib Leeg Malt Irish Whiskey

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Brollach Ib Leeg Malt Irish Whiskey

Lub Brollach yog tus cuam tshuam. Yug los ntawm kev lig kev cai tab sis unbound los ntawm lub rooj sib tham, nws yog ib tug whiskey uas yog nyob rau hauv ib tug txaus siab khoom ntawm Irish keeb kwm, tsis tau kos ib txoj kev tshiab. Nws yog qhov tseem ceeb ntawm kev tshawb nrhiav ntev thiab tus kheej rau ib qho whiskey tsim nyog ntawm kev hwm tsev neeg, ib qho uas yuav yog ib qho zoo tshaj plaws Irish whiskey puas tau tsim. Nws yog ib qho whiskey ntawm qhov sib txawv tsis sib xws, embodying tus tsim, khoom siv tes ua, kev txawj ntse thiab kev saib xyuas kom meej tias Lub Craft Irish Whiskey Co. nchuav rau hauv txhua lub raj mis.

The Recognition

About the A' Design Award Kub

The Brollach Ib Leeg Malt Irish Whiskey yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. The Brollach Ib Leeg Malt Irish Whiskey xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Brollach Ib Leeg Malt Irish Whiskey ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship.
Dimensions & Packaging: Straps hold the glasses with two slots, an ancient technique for belts or armours.
The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience.
Tags: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive
Production Technology: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror.

The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage.
Design Challenge: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time.
Research: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing.
Inspiration: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations.
Project Duration: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey.
Operation Flow: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.