Shacheng Laojiao Ntim by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2023

Shacheng Laojiao Ntim

by Wu Yao

Client: Huailai Great Wall Wine Marketing Co., Ltd

A' Design Award Tooj Winner in Ntim Khoom Category

15,197

Verified Award Winner

Verify Award Status for #148928

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shacheng Laojiao Ntim

Nrog tib lub raj mis zoo li, lub raj mis muaj ob xim: ib qho liab thiab ib qho daj. Lub ntuj thiab ecological brewing yam ntxwv ntawm Shacheng yog pleev xim rau ntawm lub raj mis lub cev. Cov ntaub ntawv raw rau brewing thiab cov txheej txheem brewing yog teev nyob rau hauv ib tug dawb kub xov siv rau lub raj mis liab. Cov xim hauv qab ntawm lub thawv sab nrauv yog daj thiab liab. Kev tshoov siab daj los ntawm cov xim daj ntawm lub sijhawm Yongzheng hauv Qing Dynasty thiab kev tshoov siab liab los ntawm Langyao liab ntawm lub sijhawm Kangxi.

The Recognition

About the A' Design Award Tooj

Shacheng Laojiao Ntim yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Shacheng Laojiao Ntim xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Shacheng Laojiao Ntim ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensions & Packaging: 320mm x 285mm x 110mm
Tags: Packaging,Gift box，wine，Shacking,Old Cellar
Production Technology: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Research: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Duration: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao