Changbai Snow Lub Ntim Fwj Dej Qhwv Nraum Sab Nraud los ntawm 37Design

Qhov qauv tsim Changbai Snow Lub Ntim Fwj Dej Qhwv Nraum Sab Nraud los ntawm 37Design yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Changbai Snow Lub Ntim Fwj Dej Qhwv Nraum Sab Nraud

los ntawm 37Design

Tus Neeg Siv: Nongfu Spring

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

33,653

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149297

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Changbai Snow Lub Ntim Fwj Dej Qhwv Nraum Sab Nraud

Changbai Snow yog ib qho kev tsim qauv qhwv rau fwj dej cag ntuj uas los ntawm cov hav zoov ntawm Roob Changbai nyob rau sab qaum teb hnub tuaj ntawm Suav teb. Daim ntawv lo raug luam rau ob sab ntawm lub fwj. Sab hauv ntej muaj ib daim duab tho tshab ntawm cov tsiaj txhu uas raug tiv thaiv nyob rau thaj chaw uas dej ntws los, thiab sab nraum qab muaj ib daim duab thaij ntawm lub roob daus. Cov dej hauv lub fwj ua li ib lub tsom iav thiab ua rau daim duab sab nraum qab loj tuaj. Thaum tig lub fwj yuav tsim tau ib qho kev pom sib txawv (parallax) uas ua rau daim duab zoo li txav mus los. Sab saum toj ntawm lub fwj raug txiav ua tus duab roob nrog cov paj daus nkoog.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Changbai Snow Lub Ntim Fwj Dej Qhwv Nraum Sab Nraud yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Changbai Snow Lub Ntim Fwj Dej Qhwv Nraum Sab Nraud xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Changbai Snow Lub Ntim Fwj Dej Qhwv Nraum Sab Nraud yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Nongfu Spring Changbai Mountain White Snow Natural Spring Water.

Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.

A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.

We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.

Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection.
Qhov Loj & Ntim: Width 60mm x Depth 220mm x Height 220mm
Cov Ntsiab Lus: Packaging Design,Beverages,Label design
Thev Naus Laus Zis Tsim Khoom: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."

The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.

"Under existing production conditions, produce the results that best fit the design."

The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability.
Kev Txhawb Siab: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.

We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.

The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Lub Sij Hawm Ua Hauj Lwm: Nongfu Spring 2021 April launched a new product Changbai Snow
Txheej Txheem Ua Hauj Lwm: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
Cov Tswv Cuab Pab: Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao