Animate Ntim by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2023

Animate Ntim

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Animate Ntim

Animate tau tsim los pab rau miv' cov xwm txheej xav paub thiab kev hlub rau kev tshawb nrhiav, uas tau tshwm sim hauv cov khoom ntim khoom lag luam. Lub ntim cov xim macaron tsis yog tsuas yog pom qhov pom xwb tab sis cov ntsiab lus tseem yog tsim los ntawm cov khoom xyaw ntuj uas txhawb nqa miv kev noj qab haus huv thiab kev noj qab haus huv. Kev siv cov duab kos duab zoo nkauj thiab ntxim nyiam ua rau Animate ntim tshwj xeeb, teeb tsa nws sib nrug los ntawm lwm yam khoom noj miv uas feem ntau muaj cov duab ntawm miv. Nws tuaj yeem yooj yim txheeb xyuas cov neeg yuav khoom nrog cov qauv tsim nyog rau lawv cov miv, nrog rau cov kev xav tau tsim nyog rau lawv cov miv.

The Recognition

About the A' Design Award Hlau

Animate Ntim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Animate Ntim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Animate Ntim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
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