The Donn Ib Leeg Malt Irish Whiskey by Tiago Russo and Katia Martins

The Donn Ib Leeg Malt Irish Whiskey by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2023

The Donn Ib Leeg Malt Irish Whiskey

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #149368

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Donn Ib Leeg Malt Irish Whiskey

Lub Donn cim tus yau tshaj ntawm Lub Craft Irish Whisky Co. ntau yam; ib lub rooj vag mus rau qhov tseem ceeb ntawm lub hom raws li ib tug immersive kev nyob ib ncig ntawm no los yog ib yam khoom uas CIWC tsim. Tsis muaj accessories yog spared, tsis muaj cov ntsiab lus me me heev. Los ntawm kev cuam tshuam, cov lus qhia lub raj mis tsim, mus rau lub npov tsis pom kev zoo, tus neeg siv tuaj yeem nrhiav txhua yam khoom uas tuaj yeem muab qhov zoo tshaj plaws whiskey kev paub rau ib qho. iav, pipette thiab pob zeb, tag nrho cov kev nyab xeeb ruaj ntseg mus rau suede thaub qab ntawm lub thawv, tsim kom muaj kev ruaj ntseg ntawm cov khoom siv, ua tiav nrog cov mos mos ntawm cov tawv nqaij nthuav dav.

The Recognition

About the A' Design Award Kub

The Donn Ib Leeg Malt Irish Whiskey yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. The Donn Ib Leeg Malt Irish Whiskey xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Donn Ib Leeg Malt Irish Whiskey ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimensions & Packaging: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Tags: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Production Technology: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Design Challenge: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Research: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspiration: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Project Duration: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Operation Flow: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Team Members: Tiago Russo
Katia Martins
Jose Augusto
Image Credits: The Craft Irish Whiskey Co.