Patisserie Chez Mikki Ntim los ntawm Sherry Kuo

Qhov qauv tsim Patisserie Chez Mikki Ntim los ntawm Sherry Kuo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2023

Patisserie Chez Mikki Ntim

los ntawm Sherry Kuo

Tus Neeg Siv: Patisserie Chez Mikki

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

12,771

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149513

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Patisserie Chez Mikki Ntim

Patisserie Chez Mikki, lub qab zib delicatessen nyob rau hauv Tokyo, tsom kom sib txawv lawv tus kheej hauv kev sib tw ua lag luam los ntawm kev tsim ntim tshiab. Lub hom phiaj yog los tsim kom muaj qhov muag tshwj xeeb thiab ntxiv dag zog rau lub hom phiaj los ntawm kev tsim kom muaj tus kheej muaj zog nrog lub ntsej muag zoo nkauj uas qhia txog qhov tshwj xeeb ntawm txhua yam khoom. Qhov kev tsim kho tshiab tau nthuav tawm cov xim pastel thiab cov lus witty uas tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom, ua rau muaj kev muag khoom ntau ntxiv thiab txhawb cov zej zog hauv zej zog txij li kev qhia txog tus qauv tshiab.

Qhov Lees Paub

Txog A' Design Award Hlau

Patisserie Chez Mikki Ntim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Patisserie Chez Mikki Ntim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Patisserie Chez Mikki Ntim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Qhov Loj & Ntim: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Cov Ntsiab Lus: Branding, Typography, Pastry, Words, Colors
Thev Naus Laus Zis Tsim Khoom: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Kev Sib Tw Tsim Qauv: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Kev Tshawb Fawb: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Kev Txhawb Siab: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Lub Sij Hawm Ua Hauj Lwm: This redesign had been applied to Chez Mikki packaging since 2020.
Txheej Txheem Ua Hauj Lwm: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Kev Qhuas Duab: Hsin-Hui Kuo, Hidetsugu Watanabe