Shochu X Packaging Design by Kota Sagae - Saga Inc

Shochu X Packaging Design by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2023

Shochu X Packaging Design

by Kota Sagae - Saga Inc

Client: Shochu X

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #149895

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Colors

The Design

About Shochu X Packaging Design

Tsim los rau rebranding ntawm Shochu X, ib lub tuam txhab uas tsim muaj nuj nqis tshiab los ntawm ib tug niaj hnub foundations rau shochu, ib txwm ib txwm ua nyob rau hauv lub Kyushu cheeb tsam, Nyiv. Tsom ntsoov rau qhov tseeb tias hom no tsis yog tsuas yog muab cov txiaj ntsig ntawm cov dej cawv xwb tab sis kuj tseem ceeb rau kev sib raug zoo nrog kab lis kev cai thiab kev ua neej. Siv cov ntsuj plig sab hnub poob zoo li lub raj mis thiab daim ntawv lo, tab sis ntxiv cov duab kos nrog cov qauv Japanese style thiab kev zoo nkauj minimalist los qhia txog kev coj noj coj ua ntawm sab hnub poob thiab sab hnub tuaj thiab cov pej xeem thoob ntiaj teb' kev zoo siab ntawm kev sib raug zoo los ntawm shochu no.

The Recognition

About the A' Design Award Kub

Shochu X Packaging Design yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Shochu X Packaging Design xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Shochu X Packaging Design ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Dimensions & Packaging: Bottle size: Φ85mm, H175mm
Tags: Japanese-style, minimal, luxury, fusion, lifestyle
Inspiration: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Team Members: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Image Credits: Saga inc.