Odea Holistic Nyiaj Txiag App los ntawm Odeabank A.S

Qhov qauv tsim Odea Holistic Nyiaj Txiag App los ntawm Odeabank A.S yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Thev Naus Laus Zis Xov Tooj, Apps thiab Software.

ToojXov Tooj· 2023

Odea Holistic Nyiaj Txiag App

los ntawm Odeabank A.S

Tus Neeg Siv: Odea Bank A.S

Tus Yeej A' Design Award Tooj hauv Pawg Xov Tooj

25,425

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150019

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Odea Holistic Nyiaj Txiag App

Odea yog ib qho super-app uas yuav ua haujlwm raws li cov cuab yeej siv nyiaj txiag rau Odeabank cov neeg siv khoom. Nws yog holistic peev daws nyob rau hauv lub lag luam Turkish. Lub zeem muag ntawm lub tuam txhab yog ua tus "phygital" bank ntawm Qaib Cov Txwv. Odea's tsim tso cai rau cov neeg siv khoom pom txhua yam khoom siv nyiaj txiag thiab kev sib npaug ntawm ib ntus, muab cov neeg siv nkag siab meej thiab nkag tau yooj yim rau cov ntaub ntawv tsim nyog. Odea muab txoj hauv kev zoo tshaj plaws rau cov khoom lag luam nyiaj txiag uas txhawb nqa kev lag luam loj hlob thiab txhawb nqa kev coj noj coj ua ntawm cov channel digital.

Qhov Lees Paub

Txog A' Design Award Tooj

Odea Holistic Nyiaj Txiag App yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Odea Holistic Nyiaj Txiag App xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Odea Holistic Nyiaj Txiag App ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Qhov Loj & Ntim: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Cov Ntsiab Lus: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Thev Naus Laus Zis Tsim Khoom: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Kev Sib Tw Tsim Qauv: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Kev Tshawb Fawb: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Kev Txhawb Siab: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Txheej Txheem Ua Hauj Lwm: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Cov Patent: Copyrights belong to Odeabank A.S, 2023
Cov Tswv Cuab Pab: Odeabank CX Design Team
Kev Qhuas Duab: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023