Nu Us Kev Ntim Khoom Noj Pab Kho Mob by Salvita Bingelyte

Nu Us Kev Ntim Khoom Noj Pab Kho Mob by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2023

Nu Us Kev Ntim Khoom Noj Pab Kho Mob

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Hlau Winner in Ntim Khoom Category

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Colors

The Design

About Nu Us Kev Ntim Khoom Noj Pab Kho Mob

Nu Us yog qhov kev tsim ntim khoom rau ib yam khoom noj pab txhawb lub cev tawm tsam kab mob uas noj ob zaug ib hnub. Cov khoom no muaj ob lub raj: ib lub raj dawb rau cov ntsiav tshuaj sawv ntxov thiab ib lub raj dub rau cov ntsiav tshuaj hmo ntuj. Kev sib txawv ntawm dub thiab dawb ua rau yooj yim paub tau ob theem tshuaj sib txawv. Cov cim duab hnub thiab hli ntsuab xim daj muab teeb rau ntawm txhua lub raj. Thaum muab ob lub raj tso ua ke, ob lub cim ntawd sib txuas ua ib lub duab, qhia tias yuav tsum noj ob theem tshuaj ua ke. Cov ntawv qhia yog luam siv txhia ntawv loj yooj yim thiab siv screen printing.

The Recognition

About the A' Design Award Hlau

Nu Us Kev Ntim Khoom Noj Pab Kho Mob yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Nu Us Kev Ntim Khoom Noj Pab Kho Mob xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Nu Us Kev Ntim Khoom Noj Pab Kho Mob tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)