Co-Grain Kev Ntim Cereal los ntawm Lide Ma, Zhiyi Zou and Yuxuan Mao

Qhov qauv tsim Co-Grain Kev Ntim Cereal los ntawm Lide Ma, Zhiyi Zou and Yuxuan Mao yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Co-Grain Kev Ntim Cereal

los ntawm Lide Ma, Zhiyi Zou and Yuxuan Mao

Tus Neeg Siv: Co-Grain

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,462

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150157

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Co-Grain Kev Ntim Cereal

Co-Grain yog ib lub thawv ntim cereal uas muaj peev xwm hloov ua qhov chaw pub noog noj. Lub thawv yog ua los ntawm ntawv kraft muaj zog heev, uas raug luam ntawv, npog, txiav (die-cut), lo thiab tsim ua qauv. Thaum tsis tau noj tag lub cereal ua ntej hnub tas sij hawm, lub thawv yuav raug hloov mus rau plaub kauj ruam. Ib lub voj ntawm sab saud raug dua kom tau ib txoj hlua rau dai, lub taw hauv qab raug qhib thiab muab ib qho khoom txawb tsim ua ib theem chaw sawv, thiab qhov qhib sab hauv raug dua kom nkag mus tau rau cov cereal. Tus qauv tsim no pab txo qis kev pov tseg zaub mov thiab pab cov noog nrhiav tau zaub mov noj hauv nroog.

Qhov Lees Paub

Txog A' Design Award Tooj

Co-Grain Kev Ntim Cereal yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Co-Grain Kev Ntim Cereal xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Co-Grain Kev Ntim Cereal ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Qhov Loj & Ntim: Length 86mm Width 100mm Height 225mm
Cov Ntsiab Lus: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Thev Naus Laus Zis Tsim Khoom: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Kev Sib Tw Tsim Qauv: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Kev Tshawb Fawb: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Kev Txhawb Siab: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Lub Sij Hawm Ua Hauj Lwm: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Txheej Txheem Ua Hauj Lwm: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Cov Patent: Patent application in process
Cov Tswv Cuab Pab: Designer: Zhiyi Zou
Designer: Yuxuan Mao