Reshock Coffee Cov Khoom Ntim Khoom los ntawm Weiche Wu

Qhov qauv tsim Reshock Coffee Cov Khoom Ntim Khoom los ntawm Weiche Wu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Reshock Coffee Cov Khoom Ntim Khoom

los ntawm Weiche Wu

Tus Neeg Siv: Reshock Coffee

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

18,187

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150344

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Reshock Coffee Cov Khoom Ntim Khoom

Reshock Coffee yog Taiwanese hom los ntawm Chiayi County. Tus tsim xaiv tau zoo kas fes taum uas loj hlob nyob rau hauv Ali Roob, thiab qhia lawv mus rau lub ntiaj teb no. Tus tsim ntawm Reshock Coffee yog kev tshoov siab los ntawm kev zoo nkauj ntawm lub hnub tuaj saib ntawm lub roob. Lub logo qhia txog cov huab cua ntawm no zoo nkauj vibes. Lub thawv khoom plig nthuav qhia txoj kev taug kev ntawm lub hnub sawv, thiab cov pob khoom sab hauv qhia txog qhov xwm txheej thiab kab lis kev cai los ntawm cov av loj no. Los ntawm unboxing lub thawv, koj tuaj yeem tsis tsuas saj cov kas fes zoo no xwb, tab sis kuj muaj lub sijhawm zoo siab hnub tuaj ntawm lub roob.

Qhov Lees Paub

Txog A' Design Award Tooj

Reshock Coffee Cov Khoom Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Reshock Coffee Cov Khoom Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Reshock Coffee Cov Khoom Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Qhov Loj & Ntim: 420 mm x 200 mm x 40 mm
Cov Ntsiab Lus: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Thev Naus Laus Zis Tsim Khoom: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Kev Sib Tw Tsim Qauv: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Kev Tshawb Fawb: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Kev Txhawb Siab: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Txheej Txheem Ua Hauj Lwm: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Cov Patent: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Cov Tswv Cuab Pab: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Kev Qhuas Duab: Photographer: Weiche Wu