Jelly Fresh Lub Ntim Khoom Rau Tshuaj Txhuam Qab by Rodrigo Chiaparini

Jelly Fresh Lub Ntim Khoom Rau Tshuaj Txhuam Qab by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Jelly Fresh Lub Ntim Khoom Rau Tshuaj Txhuam Qab

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Fresh Lub Ntim Khoom Rau Tshuaj Txhuam Qab

Jelly Fresh yog ib lub tswv yim rau kev ntim khoom rau ib pab tshuaj txhuam qab ua hmoov uas tsim los npaj ua ntses. Qhov kev tsim no tau kev tshoov siab los ntawm tus duab ntawm tus menyuam tub muag ntawv xov xwm thiab nco txog qhov kev coj noj coj ua qub uas muab ntses tshiab qhwv rau hauv ntawv. Ib daim duab ntawm tus menyuam tub muag ntawv xov xwm tau muab ua ke nrog cov tsiaj ntawv, kev teeb tsa thiab cov khoom kos duab los tsim kev sib txuas nrog tus neeg siv khoom. Cov khoom no muaj peb yam qab thiab ob hom ntim khoom, yog li cov tshuaj txhuam qab yooj yim siv hauv chav ua noj. Ib qho kev teeb tsa niaj hnub thiab huv si nrog cov xim sib txawv pab kom cov kaus poom sawv tawm ntawm txee muag khoom.

The Recognition

About the A' Design Award Nyiaj

Jelly Fresh Lub Ntim Khoom Rau Tshuaj Txhuam Qab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Jelly Fresh Lub Ntim Khoom Rau Tshuaj Txhuam Qab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Jelly Fresh Lub Ntim Khoom Rau Tshuaj Txhuam Qab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin