Red Gladiolus Lub Thawv Khoom Plig Txiv Ntoo Qhwv Plaub by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Lub Thawv Khoom Plig Txiv Ntoo Qhwv Plaub by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2023

Red Gladiolus Lub Thawv Khoom Plig Txiv Ntoo Qhwv Plaub

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

A' Design Award Nyiaj Winner in Ntim Khoom Category

22,132

Verified Award Winner

Verify Award Status for #150475

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Red Gladiolus Lub Thawv Khoom Plig Txiv Ntoo Qhwv Plaub

Red Gladiolus yog ib lub thawv khoom plig uas tsim los rau cov txiv ntoo qhwv plaub uas ntim ua pob. Lub thawv muaj tus qauv peb ceg kaum sawv ntsug uas tau tswv yim los ntawm lub txiv thuv, tsim kev sib txuas pom ntawm qhov muag nrog lub logo ntawm lub npe lag luam thiab nrog lub tswv yim ntawm lub npe lag luam txog kev loj hlob khov kho thiab ncaj nraim. Xim liab thiab kub rose ua ke ua cov xim, siv rau daim ntawv uas muaj txheej zoo li ntaub velvet, nrog cov kab kub rose ntxiv los ntawm kev nias kub. Ib daim tawv yaj khawm nyob rau txhua sab thiab siv los qhib lub thawv. Sab hauv, cov txiv ntoo qhwv plaub hauv cov hwj muab tso tawm nrog ib rab twj qhib txiv ntoo thiab ib phau ntawv qhia. Lub thawv ntsuas tau 410 x 410 x 150 milliv.

The Recognition

About the A' Design Award Nyiaj

Red Gladiolus Lub Thawv Khoom Plig Txiv Ntoo Qhwv Plaub yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Red Gladiolus Lub Thawv Khoom Plig Txiv Ntoo Qhwv Plaub xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Red Gladiolus Lub Thawv Khoom Plig Txiv Ntoo Qhwv Plaub yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.