Japanese Sake Packaging Design los ntawm Shinji Yaoita

Qhov qauv tsim Japanese Sake Packaging Design los ntawm Shinji Yaoita yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2023

Japanese Sake Packaging Design

los ntawm Shinji Yaoita

Tus Neeg Siv: Hasegawa Brewery Co.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

30,178

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150540

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Japanese Sake Packaging Design

Qhov no yog qhov tsim tshwj xeeb tsim los ua kev nco txog 180th hnub tseem ceeb ntawm Hasegawa Sake Brewery. 180 xyoo ntawm kev saj thiab kev txawj ntse tau dhau los ntawm ntau tiam neeg, thiab lub nplhaib ntoo tau siv los ua qhov pom kev tseem ceeb los qhia txog keeb kwm thiab yav tom ntej. Cov xim ntawm tag nrho cov thawv sab nrauv tau tshwm sim los ntawm cov xim pleev xim rau kev nthuav qhia kev lig kev cai thiab khoom kim heev. Lub cim nco txog lub logo yog luam tawm hauv kub kom haum rau tsev neeg crest ntawm lub brewery. Lub raj mis sab hauv yog qhov sib piv cov duab dub. Lub roughness ntawm lub raj mis qhia qhov hnyav ntawm kev lig kev cai thiab kev siv tshuab.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Japanese Sake Packaging Design yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Japanese Sake Packaging Design xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Japanese Sake Packaging Design yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Qhov Loj & Ntim: Height 322mm × Width 115mm × Depth 115mm
Cov Ntsiab Lus: sake,japanese sake,package,box
Thev Naus Laus Zis Tsim Khoom: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Kev Sib Tw Tsim Qauv: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Kev Tshawb Fawb: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Kev Txhawb Siab: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Lub Sij Hawm Ua Hauj Lwm: 2022, project commissioned by Hasegawa Brewery Co.
Txheej Txheem Ua Hauj Lwm: This package is made of glass bottles and paper.
Cov Tswv Cuab Pab: Printing: Takakuwa Art Printing Co.