Kahisu Thawv Ntim Dej Haus Vinegar Nyiv los ntawm Shinji Arashigawa

Qhov qauv tsim Kahisu Thawv Ntim Dej Haus Vinegar Nyiv los ntawm Shinji Arashigawa yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2023

Kahisu Thawv Ntim Dej Haus Vinegar Nyiv

los ntawm Shinji Arashigawa

Tus Neeg Siv: Applied Kansei Center

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

13,923

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150594

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Kahisu Thawv Ntim Dej Haus Vinegar Nyiv

Kahisu yog dej haus vinegar Nyiv uas muaj nqe lus ncaj ncees, uas yog thawj zaug hauv Nyiv. Nws yog tsim los ntawm cov tawv txiv kab ntxwv iab, uas yav dhau los raug muab pov tseg tom qab nyem kua txiv. Lub tswv yim tsim yog Kev Tsim Ua Duab Kos rau Kev Xaiv Ncaj Ncees. Txhawm rau qhia ob qhov tsw tshiab uas sib xyaw cov qaub ntawm vinegar, qab zib ntawm txiv hmab txiv ntoo, thiab iab ntawm cov tawv txiv kab ntxwv iab, thiab lub sijhawm tshwj xeeb ntawm kev haus lawv, siv lub raj mis hom champagne, sib txuas nrog kev xav txog lub ntiaj teb ntawm ob tus kws kos duab loj, Gauguin (Blend G) thiab Monet (Blend M). Lub thawv khoom plig siv cov khoom siv cardboard tsawg kawg nkaus los tuav ob lub raj mis kom zoo nkauj.

Qhov Lees Paub

Txog A' Design Award Tooj

Kahisu Thawv Ntim Dej Haus Vinegar Nyiv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Kahisu Thawv Ntim Dej Haus Vinegar Nyiv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Kahisu Thawv Ntim Dej Haus Vinegar Nyiv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Qhov Loj & Ntim: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Cov Ntsiab Lus: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Thev Naus Laus Zis Tsim Khoom: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Kev Sib Tw Tsim Qauv: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Kev Tshawb Fawb: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Kev Txhawb Siab: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Lub Sij Hawm Ua Hauj Lwm: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Txheej Txheem Ua Hauj Lwm: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Cov Tswv Cuab Pab: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa