Gatorade Fuel Rover Lub Rojhmoov Nqa Hwj Huam Dej by PepsiCo Design and Innovation

Gatorade Fuel Rover Lub Rojhmoov Nqa Hwj Huam Dej by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2023

Gatorade Fuel Rover Lub Rojhmoov Nqa Hwj Huam Dej

by PepsiCo Design and Innovation

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

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View at A' Design Award Press Release Award Badge

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The Design

About Gatorade Fuel Rover Lub Rojhmoov Nqa Hwj Huam Dej

Cov Ntawv Qhia: Lub Gatorade Fuel Rover yog ib qho kev tsim khoom siv tau ncig taug kev nqa hwj huam dej rau cov neeg ua haujlwm hauv pab pawg kis las. Lub Fuel Rover khaws thiab thauj coob tug hwj huam dej rau cov neeg ntaus kis las mus thoob plaws teb kis las. Lub thoob khaws khoom ntawm hauv qab tuaj yeem khaws tau ib lub thoob hwj huam ntxiv, dej khov, tej khoom siv, lossis khoom pov tseg uas sau khaws cia. Lub daim iav ua haujlwm ntawm sab nraum qaum nqa peb lub hnab khaws khoom uas khi nkaus rau ntawd rau kev cob qhia lossis khoom siv rau tus kws pab txog zaub mov noj. Tus qauv tsim no pab tso cov neeg ua haujlwm dawb kom tsis txhob nqa khoom nrog lawv tus kheej thiab ua rau lawv tau taug kev yooj yim dua raws ntug teb. Lub Fuel Rover tau txhim kho los ntawm ib qho qauv tsim khaws hwj huam dej uas muaj los sav.

The Recognition

About the A' Design Award Tooj

Gatorade Fuel Rover Lub Rojhmoov Nqa Hwj Huam Dej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Gatorade Fuel Rover Lub Rojhmoov Nqa Hwj Huam Dej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Gatorade Fuel Rover Lub Rojhmoov Nqa Hwj Huam Dej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release